|
Dallas–Fort Worth, TX Press Releases
|
(Dallas.CityRegions.Com, June 14, 2016 ) Corinth, Texas -- Research and Development is a relevant area in which businesses don't invest the appropriate amount of time and resources, especially if they have reached a certain level of success. It happens primarily because it's an area that although important, it isn't urgent and companies fail to pay attention to it. Recent news shared that Marrgon started investing heavily in its Golden Canary brand R&D as part of its action plan for summer and it'll be discussed next what it's working on regarding an area it's currently improving: the rain chains' package.
Founders, at first, thought of improving the box (package) in which the rain chains came on two main areas: design and protection; so they looked for a thicker, double cardboard box that could be printed on all of its sides. But it was in this step of the process that they felt something just didn't felt well to what they were doing. Considering that they sell online and that customers don't have that physical interaction with the product's package like in ordinary retail stores, they linked this reasoning with their commitment to the environment and decided they could reduce the amount of ink (conserving resources and energy) used on the boxes and just mark them with their Golden Canary brand logo. This would allow them to act according to their mission and business philosophy, which Miguel believes it gives his brand authenticity and helps them connect with customers in a deeper level.
Additionally, the new package could be used for the four Golden Canary Rain Chains Marrgon plans to have in the market for that date, aiding even more in conserving resources and reflecting in lower prices for customers too. After analyzing the idea, founders Alejandro and Miguel realized that they were able to come up with a package that meets more criteria that the one they were initially searching for (a good thing); as it will be thicker and stiffer (helping protect the copper rain chains); it'll have printed only the brand's name in a small sticker (aiding in conserving resources, energy, and thus, the environment); and finally allowing them to reduce operating costs that will be reflected in lower prices for their customers.
About Marrgon
Marrgon is a small family owned business that commercializes quality products in order to provide customers with everyday solutions.
Marrgon
Angel González
+5218112174497
contact@marrgon.com
Source: EmailWire.Com
|
|
|
|