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Dallas–Fort Worth, TX Press Releases
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(Dallas.CityRegions.Com, May 10, 2016 ) Corinth, Texas -- An important channel through which businesses, who sell on the Amazon marketplace, advertise their products is the "Amazon Sponsored Ads" tool. This is a way that allows sellers to bid for certain keywords, depending on each of the products they sell, for their items to be listed on special locations in the website helping them promote their products. Marrgon has been using this service since it starting operating one year ago but it recently have paid more attention to it when it brought to life its new Golden Canary brand, which targeted a specific environmental and outdoor decor niche. Lately it starting experimenting with new terms they could bid for and came up with one that's bringing them results: rain barrel.
Although at first founders weren't sure of the potential for this word, some market research, in which comments of different customers were analyzed as to why they bought a rain chain, showed that a significant amount of people purchased copper rain chains for a rain barrel project for the purpose of storing rainwater, mainly for using it later to water their garden. This gave founders Alejandro and Miguel the confidence of giving a try to the new search term "rain barrel" and they added it to their Amazon Sponsored Ads campaign for a test period of 1 month; which resulted in an increase of sales volume with that specific term bringing a 5% of the overall sales for the chains.
Experiencing the results of the new keyword, founders are now interested on making this type of research a routine, for them to able to identify more potential terms and put them into a one month analysis period as well. Miguel believes this new exercise will not bring them only new words that could increase sales volume, but it can provide accurate information about the market (people who buy the rain chains) as well; allowing the Golden Canary brand to serve more people by getting closer to customers in understanding more deeply their preferences, needs, and desires concerning environmental issues and outdoor decor.
About Marrgon
Marrgon is a small family owned business that commercializes quality products in order to provide customers with everyday solutions.
Marrgon
Angel González
+5218112174497
contact@marrgon.com
Source: EmailWire.Com
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