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Dallas–Fort Worth, TX Press Releases
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(Dallas.CityRegions.Com, February 04, 2016 ) Ovilla, Texas -- Red Poppy Co, manufacturer of baby products, is announcing the first marketing campaign for its newly released product, Baby Bandana Drool Bibs . The company released the bibs earlier in January 2016, selling exclusively on online retailer, Amazon.com.
The marketing campaign will begin with Amazon's Sponsored Products auto-targeted ads. According to Amazon, this platform uses targeted ads to give companies control over product merchandising. Targeted ads help boost the visibility of products when shoppers search for keywords that are bid on. Companies pay a fee for this service when an Amazon shopper clicks on the ad and then to the detail listing page.
When companies create Sponsored Products campaigns with auto-targeting, according to Amazon, algorithms will collect and use highly relevant keywords for all selected SKUs in an automated way. This feature leverages the experience Amazon.com has in finding the right keywords for the best campaign performance and eliminates the work of selecting keywords manually.
Companies can use Sponsored Products ads for new offers, clearance items, and seasonal promotions according to Amazon. Ads are displayed in a variety of placements on Amazon.com, from below the search results, in the right side column on search results pages, or in an ad placement on detail pages. Ads may also appear on mobile and tablet browsers.
A spokesperson from Red Poppy states that "baby products are one of the designated categories allowed to run Amazon Sponsored Ads. Although we have recently released several new products, our first campaign will be to advertise from one of our existing listings Baby Bandana Drool Bibs".
About Red Poppy Co
Red Poppy Co is a new manufacturer of baby and toddler products. The company's mission is to provide quality, fashionable and useful items to new mothers for their children.
Red Poppy Co
Olivia Burke
928-543-1887
info@redpoppyco.com
Source: EmailWire.Com
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